The SWAY Allstars all met working in the mainstream music industry in London, touring with established artists. They all still do this today, but when they’re not out on tour they come together to make something really special.
Their collective CV of genuine name-drops is like a who’s who of the music industry. They have been featured in numerous publications, including GQ magazine, and bring decades of experience, with band members having worked with international superstars at the highest level all over the world.
With over 2,000 shows under their belt, from a small group for an intimate party with an exclusive guest list to a big showband for a large corporate awards ceremony (and anything in between), they have developed a massive repertoire, so they can expertly put together the perfect set list from the genres of your choice.
The SWAY Allstars offer a finely tuned repertoire of rock, pop, soul, disco, funk, klezmer, Motown, RnB and background music. Their level of musicianship and professionalism means they can be dropped into any kind of event anywhere in the world and guarantee guests will be talking about them all the way home!
Sway were first put together for a private party in Westminster for past and present prime ministers, cabinet members and their better halves. They were hand picked after working for acts such as Robbie Williams, Enrique Iglesias, Kylie Minogue and Gary Barlow on tours and TV shows such as Later With Jools , Top of the Tops , The Charlotte Church Show , the Queen's jubilee concert and This Morning .
They have since performed all over the world for royalty in the UK and abroad, top film stars and other VIPs, on private yachts, in Las Vegas, Sun City (South Africa) and with guest singers Smokey Robinson, Beverley Knight, Ellie Goulding, Alexandra Burke, Conor Maynard, Ashford & Simpson, Kym Mazelle and Deniece Williams, Lemar and several times with Nicole Scherzinger. All the members still work in the mainstream music industry either writing, producing or playing for current chart acts such as Ed Sheeran, Jess Glynne, Jason Derulo and Paloma Faith.
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